On average, there are about 3.5 billion searches on Google every day. What’s more, over 60 percent of people use search during their ‘I want to buy’ moments.
What does this mean to businesses with an online presence?
Statistics show that during a typical search, the webpage that appears first on Google search results usually enjoys a click-through rate of about 33 percent. This percentage lowers as you go down the results. This means that if you are not at the top, you will be losing your clicks, leads, and sales to your competitors.
Your prominence in search engine results pages is typically determined by the SEO strategies you have in place.
By investing in a stellar SEO strategy, you will enhance your chances of ranking higher in search results.
The following article will discuss what SEO is and the benefits of investing in a long term strategy.
What Exactly Is Search Engine Optimization?
This is the process of customizing your website’s code and content to get a favorable ranking in search results.
Nonetheless, SEO is not something you do once, and you are set for life. Like all technology, it is continuously evolving. For example, these SEO trends are expected to dominate this year.
If you are not ready for them, chances are you will miss out on some lucrative opportunities. So, how do you stay ready? The short answer is, by having an SEO strategy.
Long-Term Benefits of an SEO Strategy
An SEO strategy is a long-term search engine optimization plan that ensures that you remain on top of the SEO game. It is, in essence, a blueprint for your SEO activities. The following are some of the advantages of having such a plan.
1. Building Trust and Credibility
The goal of SEO is to establish a strong base for a website that offers not only excellent user experience but also one that is easily discoverable during a search.
Trust and credibility are some of the parameters that search engine algorithms use when determining the authority of a brand in its niche.
Remember that Google is all about giving the best value and experience to its users.
Therefore, it wants to be sure that it is recommending the best resources to its consumers. This is what makes establishing authority in your domain so important.
Nonetheless, just as in real relationships, establishing trust and credibility is something that takes time. This is why a long term SEO strategy is vital as it ensures that you are always working on the right things at all times.
2. Improved User Experience
As mentioned earlier, search engines have only one goal; to provide value to their users. This is why user experience is among the top factors considered when ranking websites or webpages.
Google’s algorithms now know how to interpret a good or bad user experience. For example, if your website takes too long to load, or is not optimized for mobile, it will result in an unfavorable UX.
This might make your rankings on search results suffer.
A long-term strategy is, therefore, vital as it ensures that your website is always adapting to what search engines consider to be pleasant experiences for their users.
3. Seo Best Practices Are Always Evolving
Implementing any SEO tactic to a website is always a good thing. However, if it is only for the short-term, it means that the results will be short lived.
The search world is dynamic. It, therefore, goes without saying that websites must keep monitoring changes to keep up.
The most successful brands, therefore, are always proactive and quick adapters. With Google continually making algorithm changes every year, it will be hard for you to stay in the loop without a long-term strategy.
4. Quantifiable Results
Perhaps the most significant benefit of having a long term strategy is due to its measurable nature.
For any business to experience success, it needs a lot of data concerning its environments, which allows it to make informed decisions. Long-term SEO provides analytical data in loads.
This is made possible by the tools available which keep track of a site’s performance.
For example, Google Search Console will provide you with data such as your highest performing pages, indexability, and issues regarding your content.
Google Analytics, on the other hand, provides you data regarding:
- Your audience – what they are into and so on,
- Your traffic sources
- What content is being viewed in addition to user behavior on your pages
In addition to the above tools, there are SEO tools that provide you with data regarding competition ranking, authority pages, duplicate content, content marketing gaps, slow page speed, and much more.
A long-term strategy allows you to incorporate all these tools and techniques so you can derive analytical data that will almost always help you learn more about user behavior, what your competitors are up to and the latest trends.
5. SEO is Cheaper Than Other Strategies
Just like with other long-term investment, you will have to make an initial investment that pays off as time moves on.
When looking to get traffic to a website, many people consider paid search marketing. While it does work, you will have to pay from month to month to see results.
Unfortunately, SEO is not a quick fix option and might not provide immediate results.
However, A long-term strategy builds up your brand so that it is always visible to your target audience regardless of whether you invest in paid search marketing or not.
Invest in the Long-Term
As we develop further into the digital age and e-commerce continues to grow, it is becoming more apparent that the success of any business today depends on its SEO strategies.
A good SEO strategy will enhance your visibility and ensure that you can adapt to the continually evolving search engine algorithms. This could give you an edge over your competition and consequently improve your bottom line.
Do you want to boost your revenue online using SEO? Talk to us at Direction Inc., and we’ll make it happen.
President, Direction Inc.