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5-Step Process for Optimizing Real Estate Agent GBP Attributes

Step 1: Define Your Services and Specializations

  • Identify your core services and any specializations (like residential, commercial, luxury properties). List out all unique selling propositions (USPs) relevant to your real estate business.

Step 2: Research and Select Relevant Attributes

  • Review successful competitors’ GBPs and Google’s attribute options. Select attributes that accurately reflect your services, specializations, and any convenience factors (like “Online Appointments,” “Wheelchair Accessible”).

Step 3: Update Operational and Safety Information

  • Regularly update attributes that describe your operational hours, availability, and health & safety measures (important in current times).

Step 4: Incorporate Client Feedback and Amenities

  • Use feedback from clients to refine your attributes. Include amenities and features that enhance client experience (e.g., “Free Parking,” “Client Lounge”).

Step 5: Regular Review and Adjustment

  • Continually monitor your GBP insights to understand the impact of your attributes. Adjust as needed based on client interactions, feedback, and changes in your business or the real estate market.

This condensed process ensures a focused approach to effectively manage and enhance your Google Business Profile, making it more appealing and relevant to potential clients.

Steps to Update Attributes on Google Business Profile

Step 1: Sign in to Google Business Profile

  • Go to Google Business Profile and sign in with the Google account associated with your business.

Step 2: Choose Your Business

  • Once logged in, select the business you want to update from your dashboard.

Step 3: Access the Info Section

  • In your business profile, navigate to the “Info” tab. This section allows you to edit various details about your business, including attributes.

Step 4: Edit Attributes

  • Scroll to the “Attributes” section. Here, you’ll see a pencil icon or an “Edit” option. Click on this to modify your attributes.
  • You’ll be presented with a list of available attributes. These can include accessibility options, service offerings, health and safety measures, and more.

Step 5: Select or Update Attributes

  • Go through the list and check the boxes next to the attributes that apply to your business. Be as comprehensive and accurate as possible.
  • If your business has unique features or services, make sure to include these as they can set you apart in search results.
  • For real estate agents, relevant attributes might include “Appointment Only,” “Free Consultation,” “Virtual Tours,” “Wheelchair Accessible,” etc.

Step 6: Review and Save Changes

  • After selecting your attributes, review them to ensure accuracy and completeness.
  • Once you’re satisfied, save your changes. Google may take some time to review and update these changes on your profile.
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