A Powerful Local SEO Case Study For a Beauty Salon
Multi-Location Local SEO Campaign For Drew James Aveda Salons
Local Search Visibility
Organic Web Traffic
Google Business Leads
Visibility Index indicates the number of accurate data fields across directories. This is measured on a scale of 0-1,000 with 1,000 being the best. The more accurate a business’ information is across directory listings, the higher the visibility index.
Visibility index improved from 0 to 813.
Two duplicate listings cleansed:
ShowMeLocal and Chamber of Commerce
Visibility index improved from 148 to 824.
Three duplicate listings cleansed:
Yalwa and Chamber of Commerce
Visibility index improved from 67 to 807.
Two duplicate listings cleansed:
US-Info and Chamber of Commerce
Drew James Aveda Salons is a family-owned and operated Aveda hair salon established in 1967. Since their inception, they have cultivated an inspiring and welcoming culture that has established them as the choice Aveda salon for both clients and stylists.
Today, they have three locations throughout South Florida — Hollywood, Plantation, and Pembroke Pines.
When Drew James Aveda Salons came to us in July 2021, they already had clout in their industry and a good online presence. However, due to their long lifecycle in the marketplace, they had inaccurate information on various directories, which was causing customer confusion and a dip in search engine rankings.
We immediately created location profiles in Direction Local for each salon to remedy NAP (name, address, phone number) inaccuracies and duplicate listings — the building blocks for an effective Plantation local seo presence — as well as to distinguish their brand image from the Aveda Institute, which is unrelated to their business.
This local hair salon was struggling to attract new customers and increase its visibility in the competitive market. The owner decided to sign up for Direction Local to boost their local rankings for “near me” searches. By implementing targeted strategies, such as optimizing their Google My Business listing, and creating business profiles on listing directories they previously were not listed on, the salon saw a significant improvement in their online presence. Within just a few short months, the hair salon began ranking #1 for relevant keywords in their area, leading to an influx of new clientele and a substantial boost in revenue. This rapid success showcased the power of Direction Local’s power in local SEO.
Direction Local is designed to help businesses rank in Google’s map pack for the search terms and business categories specified in their location data. After curating Drew James Aveda Salons’ profiles, we saw an increase in local rankings for high-value search terms.
Top 3 Local Results in 49 zip codes for the search “Aveda Salon Near Me.”
Ranks #1 in 13 zip codes
Top 3 Local Results in 60 zip codes for the search “Aveda Salon Near Me.”
Ranks #1 in 12 zip codes
Top 3 Local Results in 78 zip codes for the search “Aveda Salon Near Me.”
Ranks #1 in 55 zip codes
In the past month (March 13, 2022 – April 11, 2022), Drew James Aveda Salons Hollywood’s Google Business Profile saw the following engagement:
In the past month (March 13, 2022 – April 11, 2022), Drew James Aveda Salons Plantations’ Google Business Profile saw the following engagement:
In the past month (March 13, 2022 – April 11, 2022), Drew James Aveda Salons Pines’ Google Business Profile saw the following engagement:
Don’t miss the chance to dominate your market with Direction Local’s powerful SEO tools. Sign up today!
Average Increase
Rankings
Web Traffic
Sales
A national brand that provides U.S. residents access to online and in-person concealed carry permit certification classes, training courses, gun laws guides, and more.
A national brand that provides U.S. residents access to online and in-person concealed carry permit certification classes, training courses, gun laws guides, and more.
A national brand that provides U.S. residents access to online and in-person concealed carry permit certification classes, training courses, gun laws guides, and more.
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Silver Tax Group
I've worked with Direction.com for over 6 years now. Not only do they deeply understand my company and business goals, but they continually shape SEO strategies that drive repeat success.
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The team at Direction.com is always a pleasure to work with. I've launched multiple SEO campaigns with them for various companies I own and they deliver every single time.
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