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A Powerful Local SEO Case Study For a Beauty Salon

Drew James Salon

Multi-Location Local SEO Campaign For Drew James Aveda Salons

DREW james logo
Industry
Beauty
Locations
Three Locations in S. Florida
Budget Budget relies upon market and competition. Results powered Direction.com app + Direction Pro SEO.
$$
Time Time to results relies upon market, competition, and budget. Results typical in 6 months+ with Direction.com app + Direction Pro SEO.
2 months+
0x
Visibility
increase
Before67
After807

Local Search Visibility

0x
visitors
per mo
Before400
After4,800

Organic Web Traffic

0x
Customers
per mo
Before 20
After140

Google Business Leads

Local SEO Improvements for Drew James Aveda Salons

Visibility Index

Visibility Index indicates the number of accurate data fields across directories. This is measured on a scale of 0-1,000 with 1,000 being the best. The more accurate a business’ information is across directory listings, the higher the visibility index.

Drew James Hollywood

Visibility index improved from 0 to 813.

drew james hollywood visiblity index

Two duplicate listings cleansed:
ShowMeLocal and Chamber of Commerce

Drew James Plantation

Visibility index improved from 148 to 824.

Drew James Aveda Salon Plantation visibility index score

Three duplicate listings cleansed:
Yalwa and Chamber of Commerce

Drew James Pines

Visibility index improved from 67 to 807.

Drew James Aveda Salon Pines Visibility index score

Two duplicate listings cleansed:
US-Info and Chamber of Commerce

About Drew James Aveda Salons

Drew James Aveda Salons is a family-owned and operated Aveda hair salon established in 1967. Since their inception, they have cultivated an inspiring and welcoming culture that has established them as the choice Aveda salon for both clients and stylists.

Today, they have three locations throughout South Florida — Hollywood, Plantation, and Pembroke Pines.

When Drew James Aveda Salons came to us in July 2021, they already had clout in their industry and a good online presence. However, due to their long lifecycle in the marketplace, they had inaccurate information on various directories, which was causing customer confusion and a dip in search engine rankings.

We immediately created location profiles in Direction Local for each salon to remedy NAP (name, address, phone number) inaccuracies and duplicate listings — the building blocks for an effective local seo presence — as well as to distinguish their brand image from the Aveda Institute, which is unrelated to their business.

Winning the
"near-me" search

This local hair salon was struggling to attract new customers and increase its visibility in the competitive market. The owner decided to sign up for Direction Local to boost their local rankings for “near me” searches. By implementing targeted strategies, such as optimizing their Google My Business listing, and creating business profiles on listing directories they previously were not listed on, the salon saw a significant improvement in their online presence. Within just a few short months, the hair salon began ranking #1 for relevant keywords in their area, leading to an influx of new clientele and a substantial boost in revenue. This rapid success showcased the power of Direction Local’s power in local SEO.

Local Rankings in Google's Coveted Map Pack

Direction Local is designed to help businesses rank in Google’s map pack for the search terms and business categories specified in their location data. After curating Drew James Aveda Salons’ profiles, we saw an increase in local rankings for high-value search terms.

Drew James Hollywood

Top 3 Local Results in 49 zip codes for the search “Aveda Salon Near Me.”
Ranks #1 in 13 zip codes

Drew James Plantation

Top 3 Local Results in 60 zip codes for the search “Aveda Salon Near Me.”
Ranks #1 in 12 zip codes

Drew James Pines

Top 3 Local Results in 78 zip codes for the search “Aveda Salon Near Me.”
Ranks #1 in 55 zip codes

Local Search Metrics for Drew James Aveda Salons

drew james hollywood local search metrics

Drew James Hollywood

In the past month (March 13, 2022 – April 11, 2022), Drew James Aveda Salons Hollywood’s Google Business Profile saw the following engagement:

  • 4.7k Google Search Impressions (19.4k since January 2022)
  • 5.4k Google Maps Impressions (17.7k since January 2022)
  • 147 Requests for Driving Directions (529 since January 2022)
  • 336 Website Visits (1.3k since January 2022)
  • 454 Phone Calls (1.7k since January 2022)
  • 17.3k Photo Impressions (65.5k since January 2022)
  • 8.6k Direction, Discovery, and Branded Searches (32.2k since January 2022)

Drew James Plantation

In the past month (March 13, 2022 – April 11, 2022), Drew James Aveda Salons Plantations’ Google Business Profile saw the following engagement:

  • 4.7k Google Search Impressions (19.3k since January 2022)
  • 4k Google Maps Impressions (16.2k since January 2022)
  • 151 Requests for Driving Directions (507 since January 2022)
  • 344 Website Visits (1.3k since January 2022)
  • 314 Phone Calls (1.2k since January 2022)
  • 19.2k Photo Impressions (68.8k since January 2022)
  • 7.5k Direction, Discovery, and Branded Searches (30.8k since January 2022)
drew james plantation local search metrics
drew james pines local search metrics

Drew James Pines

In the past month (March 13, 2022 – April 11, 2022), Drew James Aveda Salons Pines’ Google Business Profile saw the following engagement:

  • 3.3k Google Search Impressions (12.8k since January 2022)
  • 3.3k Google Maps Impressions (12.4k since January 2022)
  • 123 Requests for Driving Directions (520 since January 2022)
  • 199 Website Visits (796k since January 2022)
  • 141 Phone Calls (557k since January 2022)
  • 4k Photo Impressions (15.2k since January 2022)
  • 5.6k Direction, Discovery, and Branded Searches (21.8k since January 2022)
direction seo 3

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