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BrightLocal Alternatives in 2023

Comparing BrightLocal to
Direction Local

BrightLocal is a tool for managing and tracking local SEO efforts for businesses with multiple locations. It allows users to track local search rankings, monitor online reviews, and run citation audits to ensure consistent NAP (name, address, phone number) information across the web. With BrightLocal, businesses can easily manage their local SEO and boost their online presence in the competitive world of local search.

Though BrightLocal is a respected leader in our industry, many of their clients have started looking for alternatives that provide better local SEO reporting, precise citation management, and more attentive customer service, so they can grow their business with confidence and get the support they need from digital marketing experts that know best. Keep reading to learn more about the best BrightLocal alternatives in 2022.

Supercharge your local SEO with tools that matter

The local SEO battle has never been more competitive. But with Direction Local’s powerful toolkit at your disposal and a team of experts at your back, winning the “near me” search race can be easier than it seems. 

Direction Local is an all-inclusive local SEO software designed to help businesses with one or multiple locations rank at the top of Google search results — quickly.


Our sophisticated data submission will accurately list your business on the most popular websites and search engines — a network covering 97% of the sites and apps U.S. consumers use to shop online every single day.

With all these benefits from a single platform — improved online visibility; enhanced online reputation management; accurate reporting; and a team of local SEO experts in your corner — becoming the most popular business in your area has never been more straightforward.

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Features Growing
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Citation builder

With our citation builder, you can be sure that your company will appear in 97% of the sites used by customers nearby.

Simply input information once and get it listed on all major search engines, maps apps, directory sites, and smart speaker devices.

And with the most sophisticated direct-to-publisher API connections, you can rest assured that your business will always be cited properly, so customers can easily find your business and contact you.

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Reputation management

Direction Local’s reputation management base is the perfect solution for businesses who want to save time building credibility in their community.

With one central dashboard, you can manage all your customer feedback without having to juggle multiple conversations on different channels.

And with detailed reporting insights that track keywords in your customer reviews, analyze your customer’s overall sentiment, and show peak engagement cycles, you can put your best foot forward — always.

Publishing suite

Engagement is a critical part of an effective local SEO strategy. 

With Direction Local’s publishing dashboard, you can update all of your local listings with a few clicks to keep your audience up-to-date on the latest happenings. 

And with direct integrations to major social media sites, like Facebook, you can engage your customers with exciting content to keep your business top-of-mind, leading to more leads and stronger local rankings.

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Reporting insights

Direction Local’s advanced reporting dashboard will help you discover valuable insights and assess the health of your local SEO in real-time, so you can plan ahead and take your local marketing to the next level.

And with direct integrations to Facebook and Google, you can track customer engagement and visibility on those platforms to ensure you’re getting your business in front of even more customers.

Local SEO consultation

There is a lot that goes into local SEO. Having an expert in your corner to support you will ensure you’re getting the most out of your investment. 

In addition to being paired with a local SEO expert, you’ll also receive continual AI-guidance that analyzes your online presence and provides action items you can apply to increase your online visibility.

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Manual data submissions Manually submit your business info and updates through the dashboard
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Data aggregator submissions Automatic submission of business info and updates through the dashboard.
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Automated API submissions Automatic API submissions to the most popular, high traffic directories on the web
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Data submission to voice search Have your business data and updates submitted to the most popular voice search applications such as Amazon Alexa and Apple Siri
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Update existing listings Pull existing listing data from online directories directly into your dashboard.
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Create new listings Create new listings or replace existing ones to create a unilateral, connective experience from one dashboard.
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Remove duplicate listings Automatically check and remove duplicate listings from online directories.
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Advanced local SEO analytics Track local visibility and "near me" search insights to maximize conversions
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AI-assisted marketing tips AI powered marketing tips to help optimize your business listings for greater conversions
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Own your listing forever Your listings are yours to keep. Cancel anytime and continue to access your listings from their respective individual directory.
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5 more BrightLocal

Advice Local

If you own a small business, it can be difficult to understand how to market online.

Fortunately, there are companies that specialize in helping businesses with their local SEO to ensure their website shows up higher on search engines like Google. 

Advice Local is one of these companies. They offer different packages for businesses, depending on how much help and customization you need. Prices range from $99 to $499+ per month.

With a team of experts, they can help take your local SEO to the next level. Check Advice Local to see if their services are the right BrightLocal alternative for you.

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If you’re looking for help with your business’s visibility on search engines, Whitespark offers a variety of services that could be a good fit.

Their citation building service focuses on creating and maintaining listings on important websites and directories, while their review generation service helps to get more positive reviews for your business online. Other services they offer include local SEO audits, penalty recovery assistance, and customized local search marketing plans.

Prices vary depending on the scope and complexity of the project, but they’re competitive with other businesses in the industry. There are no long-term contracts required, so if you’re looking to explore various local SEO solutions, Whitespark might be the best alternative to BrightLocal for you.

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Synup offers a lot of different services to help businesses improve their online presence. This includes making sure your information is correct on different websites, building citations, and managing reviews.

Synup also offers more advanced features like call tracking, social media management, and reputation monitoring.

You pay for Synup’s services every month, and you can choose a plan that fits your needs. If you’re not sure if you want to use Synup’s services, they offer a free trial period so you can test them out before deciding whether to commit to a plan.

In general, Synup’s many local SEO services and reasonable pricing make it a good choice for businesses that are thinking about switching from BrightLocal.

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Yext is a company that provides solutions for local search marketing. Their platform allows businesses to manage their online presence across many different digital services and directories, including Google, Apple, Amazon Alexa, Facebook, and Yahoo.

Yext offers different services depending on what a business needs, such as options for listing management, review monitoring, website creation and optimization, voice search optimization, and more.

Yext’s pricing is flexible too – they offer monthly subscriptions and pay-per-performance plans. If you’re looking for a local SEO solution with lots of customization options, Yext might be a good alternative to BrightLocal.

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Birdeye is a platform that helps businesses with their local SEO efforts. It offers reputation management, review tracking, and online listings management.

Birdeye also makes it easy for customers to leave reviews on popular websites like Google, Facebook, and Yelp. By improving your online presence and reputation.

Additionally, Birdeye offers comprehensive analytics so you can track the success of your local SEO efforts and adjust your strategy as needed.

Overall, Birdeye is a valuable tool for any business striving to improve their local search rankings. If you’re looking for a local SEO solution with powerful reporting, then Birdeye might be the BrightLocal alternative for you. 

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Choosing a BrightLocal alternative

If you’re frustrated with BrightLocal’s costly token system, inaccurate reporting metrics, or unresponsive customer support, then it might be time to work with another local SEO software provider.

For $999/yr, you can get a complete local marketing toolkit that provides everything an organization needs to win the “near me” search race.

With specialized customer support and a dedicated local SEO expert in your corner, we can provide the guidance and expertise you need to dominate Google and Bing, generate more website traffic, and bring more people to your storefront.

Get started by creating a Direction Local account or scheduling a demo with one of our local SEO experts!


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asked questions.

You can cancel your subscription plan at any time from the ‘Plans & Addons’ page within the ‘Billing Details’ section of your account.

If you cancel during the subscription period (30 days, or 365 if you are on an annual plan) then BrightLocal will still have access to your reports and data for the remainder of that subscription period. At the end of the subscription period you will lose access to your reports and data.

If you would like to have all your data deleted, BrightLocal can do this for you.

We don’t require clients to purchase tokens and spend these towards citation acquisition — Instead, we provide clients access to all 75+ business directories, automatically creating profiles on relevant listings and syncing data in real-time.

We don’t subject our valued clients to an overseas customer service team that works on a completely different work schedule —Our entire SEO team is made up of U.S. citizens operating in the U.S. who are readily available to answer customer questions and speak directly over the phone.

We don’t publish inaccurate listings without verifying the information is added correctly — Our cutting-edge API syncing ensures all the information input in our system is properly publishing on your listings so you don’t have to manually check each new citation for accuracy.

We don’t lock customers into an annual plan without offering cancellation options with full refunds — Direction Local customers have the option to subscribe to monthly or annual plans, and are able to cancel at their leisure without risk of leaving money on the table.

We create business profiles on 75+ of the most powerful business directories, including, Google, Apple, Bing, FourSquare, TripAdvisor and more. We also offer custom solutions for hospitality businesses and medical practices, so you can connect with customers wherever they’re actively on the digital hunt for your services. 

As we establish new relationships with more directories, we will automatically submit your information free of charge to ensure your online presence maintains a positive growth trajectory. 

All of our clients have login access to their account and locations to make changes and post updates in real-time. When you make changes, such as updating your hours or changing your address, this information will instantly be submitted for verification and updated immediately upon approval. 

You can also reach out to our team and schedule a call for hands-on assistance.