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Chapter 5: What is a Local Backlink [And How to Find Powerful Link Opportunities]

What is a local backlink and how to find link building opportunities
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    Are you ready to optimize your business website to be found in local searches? If so, let’s talk about one of the most important weapons in any digital marketer’s arsenal: Local Backlinks.

    Local backlinks are especially effective for helping businesses gain visibility and trust on a regional scale, which can significantly increase traffic (and customers!) citywide.

    In this chapter, we’ll take a close look at what a local backlink is and outline some potential opportunities you should consider when trying to build yours. So strap in and get ready – it’s time to turn up the juice on your website rankings!

    What is a Local Backlink?

    A local backlink is an incoming hyperlink from one web page to another website that has a local relevance or origin. Local backlinks are especially important for regional websites or businesses, as they help increase their visibility and search engine rankings in their local area.

    Example of a local backlink

    Local backlinks are created when other websites, blogs, or forums link to your site from within the same geographic region. For example, if you own a restaurant in San Francisco and another blog about restaurants in the city links to your website, then this would be considered a local backlink. 

    Regional search engines such as Google Business Profile (GBP) also use local backlinks to determine which sites should appear in the top results for queries related to businesses in specific regions. Local backlinks also create trust signals as they show that other members of your community recognize and value your business’ services and products.

    Local backlinks help establish organic reach with customers who may not have otherwise seen your website due to its limited national or international presence. 

    They also demonstrate authority on a regional level and can improve the credibility of both the sender’s website and your own by creating relationships between different industry actors in the same geographic area. 

    Finally, local backlinks can be used strategically to target users who may be more likely to convert since they are already familiar with your business’ products or services through word-of-mouth conversations or positive reviews from within their own network of contacts.

    Do Local Business Citations Count as Backlinks?

    Yes, local business citations are a type of local backlink. And they do play an important role in local search engine optimization.

    To recap, local backlinks are simply links from other websites that point back to your website, and are specifically focused on a geographic location. These types of links help to build trust and provide more authoritative signals to search engine algorithms, which can lead to improved local rankings in the SERPs.

    Citations are different than traditional backlinks as they don’t necessarily contain a link back to your website. Generally, they will include basic information such as the business name, address, and phone number (NAP). When someone searches for a particular product or service near them, citations help signal to search engines that your business is located nearby. This can give it an edge over competitors who may be further away.

    Example of a local citation on Yelp

    In addition, local citations also have the potential to drive targeted traffic to your website if the citation includes a link pointing to your domain. For example, if another related website lists your business in their local directory with a link leading back to your site, then visitors viewing that directory may click through and become customers. 

    Even if there’s not a link included in the citation it can still be beneficial for brand visibility and building online authority.

    Overall, it’s important for businesses looking to increase their visibility online and increase their local rankings on SERPs, like Google Maps and Yelp, where citations play an even bigger role in ranking factors compared to organic search results. 

    The main purpose of these citations is for search engines to verify that you are indeed the owner of the business you say you are so they can determine its relevance when providing results based on user searches within a specific location. 

    Getting more accurate citations can help improve visibility while inaccurate ones will only hurt SEO efforts in the long run by generating less trustworthy signals than expected by search engines.

    What are the Strongest Local Backlinks?

    When it comes to local backlinks and SEO, the types of backlinks that provide the greatest value are those that come from websites with high domain authority. The higher the domain authority, the more valuable these backlinks can be in boosting SEO rankings. 

    This is because they are seen as an indicator of trustworthiness and relevance to search engine algorithms. Additionally, local backlinks are often seen as more authoritative than generic ones because they come from websites located within close proximity to the site being linked to.

    Chapter 5: What is a Local Backlink [And How to Find Powerful Link Opportunities] 1

    Backlinks coming from other local sites such as directories, review websites, blogs, and forums can also be beneficial for SEO purposes. These types of links help to show the relevance of a website’s content by providing evidence that others in its area are talking about it or promoting it. Furthermore, if these sites have a large audience then this will further increase their effectiveness as links coming from them appear more trustworthy due to their high levels of engagement amongst users.

    Social media signals should not be ignored when pursuing effective link-building strategies for local businesses; simply having an active presence on different networks can lead to increased website traffic which can ultimately result in improved local SEO performance due to the additional backlinks generated by people sharing content associated with a particular business or service online.

    In summary, through researching the kinds of links that offer the best opportunities for local businesses looking to boost their SEO performance, some clear patterns emerge; focusing on getting high-quality links from sites with strong domain authority and engaging regularly with social networks are two key components that should be part of any successful link building strategy undertaken by companies looking to improve their ranking locally.

    How Do Marketers Find Local Backlink Opportunities?

    A marketer can acquire local backlinks through a variety of methods.

    First, the marketer should identify relevant websites and blogs within their geographic reach. This can be done by utilizing relevant search terms in Google or Bing to generate lists of potential resources.

    Next, the marketer should create a list of these sources and compile details such as contact information, website URL, and page rank (PR).

    Subsequently, the marketer should craft an outreach email for each source that details the value that their website will provide in terms of referral traffic, increased credibility, and improved overall SEO rankings. A link back to the original website should also be included in each outreach message.

    Once outreaches have been sent, it is important to track responses and pursue follow-up conversations when necessary.

    In addition to cold outreach emails, another effective method for finding local backlink opportunities is by attending events hosted by local organizations. At these events, it would be possible to meet with webmasters or editors who might be willing to link to content on the original website.

    Furthermore, industry conferences are often a great place for connecting with potential blog partners who might be interested in exchanging links with one another.

    What SEO Tools Should Be Used To Find Local Backlink Opportunities?

    Local SEO software tools are incredibly useful for finding link opportunities in local markets. They offer a variety of features that can help to identify unexplored link-building opportunities in the geographical area being targeted.

    One such tool is Ahrefs, which allows users to access a comprehensive range of data on the links pointing to their target website or page. It provides detailed information about backlinks from the top-ranking pages in Google’s search engine results page (SERP). 

    Ahrefs also offers information about how many times a domain has been linked by other websites, which can be used to assess the importance of a given backlink source. Additionally, Ahrefs identifies both internal and external linking opportunities, allowing users to find new sources of quality links from within their own website as well as from other websites.

    Similarly, SEMrush provides an extensive range of features for discovering high-quality local link-building opportunities. Its suite of tools allows users to uncover link prospects within their desired geographic area by analyzing SERPs, conducting keyword and market research, tracking competitors’ backlinks, and monitoring brand mentions across social media channels and online publications. 

    SEMrush also offers a Link Building Tool that is equipped with advanced filters that allow users to quickly locate local link prospects based on specific criteria such as language and location.

    The SEMRush Link Building Tool

    Both Ahrefs and SEMrush offer a wide range of features specifically designed for finding local link-building opportunities. They provide detailed data on external linking sources that can be used to measure the relevance and importance of each potential source before making any decisions regarding outreach efforts or content creation strategies. 

    Additionally, they offer testing capabilities designed for optimizing content performance within local markets, making them invaluable for SEOs looking to maximize their chances of success when targeting localized audiences.

    Key Takeaways From Chapter 5

    1. A local backlink is a link from an external website, outside of your domain, pointing to a page on your site. Local backlinks are important as they help to increase the authority and visibility of websites in both search engine results pages (SERPs) and organic traffic.

    2. Local SEO is changing and it is important to understand how local backlinks will affect your website’s ranking in SERPs. Depending on the type of business, quality local backlinks can have a significant impact on rankings, especially for businesses that serve customers locally such as restaurants or stores.

    3. Local link-building strategies should be tailored to the needs of the business, with each strategy focused on getting quality links from websites that are directly related to their product or service offerings. It’s also important to ensure that all local backlinks have high relevancy, as this will signal to Google that your content offers valuable information about a certain subject matter.

    4. Ways you can find link opportunities include:

    • researching local directories
    • reaching out to bloggers and influencers in the area
    • blogging about relevant topics that are related to your industry and services
    • creating helpful resources that people want to share with their networks (such as infographics)
    • joining online communities and forums related to your industry
    • leveraging relationships with industry partners for cross-promotion opportunities
    • claiming local citation listings/directory profiles (Google Business Profile, etc.)
    • taking part in community events or initiatives like charity drives or fundraisers
    • contributing guest posts or articles on authoritative websites in your niche

    5. When it comes to managing link-building efforts it’s best practice to track progress by using reporting tools such as Bing Webmaster Tools or Google Analytics – this will allow you to gain insight into which tactics work best for achieving desired results. Additionally, it’s also important not only focus on quantity but also quality when it comes to acquiring new links since this will result in better long-term SEO success for your website

    About The Author:

    Connor Wilkins

    Connor Wilkins

    Connor Wilkins is the Chief Marketing Officer at Direction.com. He graduated from Florida State University in 2012 following studies in marketing & the media, editing & writing, and audience psychologies. Connor is an avid writer and researcher who specializes in learning consumer personalities and engaging those interests through thought-provoking content.
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