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Monitoring Competitors: How to Track Progress Against the Local Competition

Monitoring Competitors to Gain an Edge in Local Searches

Ah, the game is afoot! This case calls for your utmost attention.

Grab your deerstalkers and get ready to uncover the secrets of your local competitions’ local SEO strategies and the successes they’re producing. It is of paramount importance that you take this mission seriously; after all, monitoring competitors could mean the difference between success and failure in today’s competitive market.

Jokes aside, local SEO is like a race where competitors are vying for the top spot in the Map-Pack. To be successful and stay ahead of the competition, you must be able to track and analyze your progress over time (and theirs as well).

Fortunately, there are tools and techniques that can help you keep up with your rivals. From understanding their strategies and position in the rankings, to leveraging social media to gain insights into their activities — all of this and more can give you a serious edge over the local competition.

In this article, we’ll discuss practical advice for measuring local marketing success within your target area and monitoring competitors so you can better position yourself for long-term search engine wins.

Analyze Your Competitors’ Strategies and Position in the Rankings

Monitoring competitors is vital for understanding what strategies they’re using so you can rank higher than them in local search results.

For example, if your competitor is ranking highly due to their content marketing efforts, then you may want to consider implementing a similar strategy or even improving upon it.

On the other hand, if their position is largely due to backlinks from high-authority websites, then you need to figure out ways of replicating that success.

Here are 7 actions you should take when reviewing your local competitions’ strategies and ranking positions:

  1. Run a keyword gap analysis in SEMRush to understand the keywords they are focusing on.
  2. Analyze their content marketing strategies, including blog posts, articles, press releases, etc.
  3. Run a local competitive analysis using tools such as Ahrefs or Google Trends.
  4. Monitor your rivals’ organic search results to track changes in rankings over time.
  5. Look for patterns in the type of content your competitors are creating for both organic and paid search campaigns.
  6. Keep an eye on their use of backlinks by checking out their link profile with tools such as SEMrush or Majestic SEO.
  7. Analyze their social media presence, including followers and engagement metrics like mentions, retweets and likes.

Leverage Social Media to Gain Insight into Your Rivals

Here’s another tricky obstacle in the case to uncover your local competition’s marketing strategies. To solve it, you must look to the clues that your local competitors have left on social media. Your mission: discover their secrets and use them to gain an edge in the competitive market!

There is a wealth of information to be found on social media if you know where to look. With a little detective work, you can uncover exactly what kind of tactics your rivals are employing to great success in the local SEO field.

Here are some practical actions you can take to leverage social media in order to gain insights into your rivals:

  1. Follow their accounts on various social networks and monitor their activities.
  2. Engage with and reply to their content, interactions and promotions.
  3. Observe any patterns or trends in their usage of social media.
  4. Identify the networks they use most frequently or the platforms that give them their best returns.
  5. Analyze how they interact with customers and advertise themselves online.

All this can provide valuable insights into their overall strategy. In the end, no detail is too small when it comes to monitoring competitors and gaining an advantage.

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Utilize Tools to Track Your Progress Against Competitors

Your next mission: track your progress against your competitors and use the data to make informed decisions.

Yes, it sounds complicated, but lucky for you, there are plenty of tools at your disposal to help in this task. From performance tracking software to analytics suites, there are a vast array of options available to keep an eye on how you stack up in comparison to the competition.

The trick is finding a tool that meets your specific needs. For example, if you want detailed insights into competitor customer service, try using sentiment analysis software such as Brandwatch.

For tracking website performance, look no further than Google Analytics or SEMrush.

Finally, popular keyword research tools like Ahrefs or Moz can provide invaluable insight into your rivals’ SEO strategy and top-performing content.

Do not forget to analyze all the data you have collected! Once you have identified trends and patterns in your competitors’ actions, use this information to understand their current strategies and adjust accordingly so that you can stay ahead of them at all times.

Practical Advice for Measuring Success Within Your Local Area

Measuring success within your local area requires close attention to key performance indicators (KPIs). Here’s a list of KPIs that should be monitored, as well as practical advice for tracking them:

  • Track the number of visitors coming to your website from local searches.
  • Look out for any changes in keyword rankings.
  • Monitor the click-through rate (CTR) of organic search results within your local area.
  • Analyze the time visitors are spending on each page and monitor any changes in bounce rate.
  • Observe how many leads are being generated through local search.
  • Utilize Google Places and data from other online directories to track customer reviews and ratings.

Once you’ve setup your local SEO reports, it’s time to see if your business is performing better than your competitors. Here are a few important indicators to keep an eye on:

  • Compare the number of visitors from local searches that each of you is getting.
  • Compare your click through rate (CTR) for organic search results within your local area against your competitors.
  • Monitor the average time spent on each page, as well as the bounce rate, for each website.
  • Check which website has the most customer reviews and ratings.
  • Compare Google Places data for both businesses.

Conclusion: Monitoring Competitors for Long-Term Search Engine Wins

As Sherlock Holmes would say, “It is a capital mistake to theorize before one has data.”

It’s essential to pay close attention to your competitors in order to win the long-term SEO game. Monitoring their data — from keyword rankings to CTR or customer reviews — can provide you with invaluable insights into what strategies are working for them and how your efforts stack up.

Continuously tracking and analyzing data related to your competitors can help you optimize your own SEO practices and gain a leg up on the competition in the process. With a keen eye and an open mind, staying ahead of the curve becomes much easier. 

Overall, successful local SEO requires continual tracking of key performance indicators and taking note of changes in the data. Being proactive about making changes based on this data will help ensure that your business remains competitive for years to come.

Key Takeaways:

  • Analyzing website data by tracking key performance indicators is essential for long-term success with SEO.
  • Monitoring customer reviews and ratings can give insight into how your business is performing compared to competitors.
  • Social signals can provide deep insight into your competitor’s online reputation, allowing you to make informed decisions on how to interact with your target audience.
  • Make changes based on website data in order to remain competitive over the long term.

Outrank the Opposition with Direction Local

Streamline your local marketing efforts to surpass your competition with ease. Our top-rated local SEO solution will put your business on the map — literally. 

Book a demo

Sign up →

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