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Checklist for connecting Google Business Profile

Find out here what you should take into account before connecting your listing to Google Business Profile.

In order to make sure that the end result of the connection is what you wanted, you need to consider two things: 

1. Number of Locations

Before adding your business to Google, make sure that the location data matches in both your Google Business Profile account and our platform. If there is a difference, check where the difference is and make any needed changes – for example, adding a missing location to our platform. If you have decided to use your StoreID as an identifier on our side, you can use that to easily spot missing locations.

If you have more locations on our side than you have on the Google Business Profile side, these locations will be automatically created and added to your Google Business Profile account during the connection.

2. Existing location data quality

Make sure that the location information in the platform is the same as what you have in your Google Business Profile. This includes the pin placement on the map. If these are different, it could cause problems and create duplicates.

Before connecting to Google, we recommend checking to see what content you have already added to your locations on Google’s side. This is important so you don’t override any existing information. You can easily get a general understanding of the existing data by exporting locations to an Excel file from your Google Business Profile account.

Once you have an overview of the existing data, you can choose between the following options:

Keep your existing location data from the Google Business Profile account

To keep the data in your Google Business Profile account, you need to add the location data we listed below to your locations on our platform. If you don’t, you will overwrite existing location data with empty content.

Please go through the following fields in Google Business Profile and make any necessary changes on our side before connecting:

Field in GBP

Field in Direction Local

Comment

Payment methods, Accessibility, and other attributes

Please notice: “Payment methods” in our platform does not send its content to Google. Payment method information must be added via “attributes” field in our platform in order to show this for mentioned directories.

Opening Hours

Opening Hours

We will overwrite this field

Special Opening Hours

Special Opening Hours

We will overwrite this field

Website

Website

We will overwrite this field

Business Description

Short description / Long description

We will overwrite this field. The description length on Google side is limited to 750 characters. Therefore, either a short or a long description from our platform is taken:

– The long description is taken: in case description is shorter than 750 characters

– The short description is taken: in case of description long description is longer than 750 characters

Photos

Photos

When connecting with Google Business Profile, we only add new photos; our platform never removes existing photos from your Google listings.

If adding the same photos via our platform, those photos will be duplicates in your Google listing.

Labels

N/A

Our platform does not have a connection point to this field

“I deliver goods and services to my customers at their locations.”

“I don’t serve customers at my location address “/ DisplayAddress

We will overwrite this field

Ignore the existing location data in your Google Business Profile account

If you want to change the location data for your business on Google, you don’t need to worry about the current data. When we connect our platform with Google, the system will overwrite the location data, excluding photos.

Field in GBP

Field in Direction Local

Comment

Photos

Photos

When connecting with Google Business Profile, our platform only adds new photos; we never remove existing photos from your Google listings.

If adding same photos via our Platform, those photos will be duplicate in your Google listing.

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