In order to make sure our directory partners can publish our listing quickly and easily, we use a process called cleansing. In this process, we check and adjust the profile details of a location to make sure they meet the guidelines of our partner directories. One of the fields we might adjust is the Business Name.
Some directories accept any business name, while other directories have specific requirements. Here are some examples of when we are obliged to adjust the name:
Adjusted by Cleansing
Clear Pools LLC
Clear Pools Inc.
Clear Pools Co.
Some directories prefer to omit corporate abbreviations that a customer would not use when referring to the business
REWE Bonn Bad Godesburg
Some directoriesrequire only the brand name and will omit:
- Location identifiers (ex: “Bonn”)
- Information which is not included on the storefront signage or the website header
Apple Maps prefers all locations of a brand to have the same name in order to promote orderliness.
Because the location’s category already denotes the nature of the business, some directories will not publish a business name with category details in the name unless it’s part of the brand name.
Dental practice Dr. med. dent. Martha Muster | Dr. med. dent. John Doe
Dr. med. dent. Muster & Doe
Directories to which we must send a clean Business Name are below:
- Apple Maps
- Bing Maps
Not adjusting the name sent to these directories risks:
- the directory flagging the listing for review – (a process which takes time to complete), or
- the directory deciding to use other sources for its information (common among Data Aggregators like Bing Maps & Apple Maps)