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What is E-A-T?

E-A-T stands for “Expertise, Authoritativeness, and Trustworthiness.” It’s an SEO term that has been used in Google by search engine optimization experts since 2007. Essentially, the EAT metric measures how well your website ranks in search engine results pages (SERPs) based on what you’re looking for. E-A-T dictates how search engine algorithms understand the content on a website (the information on a blog page, for example). This also includes the types of links to other supporting pages on your site and links to external sources of information. If you’re searching for ‘guitar lessons’ and find a website with an article titled:

‘Guitar Lessons: A Complete Beginner’s Guide (Plus 12 Pro Tips)’

rather than just an article titled:

‘Guitar Lessons,’

it has higher E-A-T and will rank higher in search results pages. Websites have a much harder time acquiring rankings when the competition gets heavy, which is why a successful SEO campaign requires strong E-A-T.

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