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Understanding the widgets on the dashboard

Understanding the widgets on the dashboard

What are the metrics widgets on the Direction Local dashboard?

The metrics widgets allow you to access deeper insights on the performance of your online listing(s).

Pro Tip: You can hover over the “i” icon anywhere on the dashboard to pull up a short explanation of the item in question.

Average Rating

The average customer sentiment calculated by assessing the quantity and quality of reviews.

Average star rating widget Direction Local

Average Rating per Directory

When you have several locations, once you access a specific location’s dashboard, you will be able to choose to view the Average Rating per directory (Facebook/Google*):

Note: the data for Facebook and Google will depend on whether or not you have synced these profiles with Direction Local

Average rating per directory

Average Rating Activity

This widget presents a graph with the evolution of the average rating received in reviews for a certain time range selected:


average rating activity in Direction Local

Reviews Analysis

Displays the list of top 100 words mentioned in reviews with the corresponding percentage and average rating of reviews containing that word.

Reviews analysis in Direction Local

Feedback Activity

Represents all customer feedback over time, including those without the star rating functionality.


Feedback activity widget in Direction Local

Visibility Index

Still on the location level, you will also see the Visibiility Index, which is calculated by the number of identical data fields when comparing the current profile and the listings on the directories pages. The score gets higher as the profile information increases.


visibility index widget Direction Local


There are two widgets that display data regarding Facebook:

  • Impressions: The number of times any content from your Page or about your Page entered a person’s screen. This includes posts, check-ins, ads, social information from people who interact with your Page and more.
  • Clicks: The number of times people clicked on any of your content published on Facebook.
Facebook impressions and clicks reported in Direction Local


The last 4 widgets show more granular data specifically to Google.


  • Maps: The number of times the resource was viewed on Google Maps.
  • Search: The number of times the resource was viewed on Google Search.
Google Maps and Search Impressions

Clicks: this section shows what customers did when they found your listing on Google. It gives the total of the following actions taken by the customers:

  • Website: The number of times the website was clicked.
  • Phone: The number of times the phone number was clicked.
  • Driving Directions: The number of times driving directions were requested.


Google Engagement Metrics in Direction Local

Photos: the graph shows the number of times your photos (uploaded by the merchant) were viewed by Google users.

Google Photo Impressions Reported in Direction Local

Queries‍: this section shows how many customers found you in a “Direct” search versus an “Indirect” (discovery) search:

  • Direct: the number of times the listing was shown when searching for the location by typing your business name or address;
  • Indirect: the number of times the listing was shown as a result of a categorical search (for example, restaurant).
  • Branded Searchthe number of times the listing was shown as a result of a search for a specific brand
Google Queries Reported in Direction Local

Additional Functionalities

All the above metrics can be filtered by: location name, address, ID and label or by time period, and exported as a csv (Excel) file:

Direction Local Reporting Dashboard Functionalities

All those metrics also show up individually in the dashboard (activity) feed, on the right sight of the page:

Additional Reporting Functionalities in Direction Local

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