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Discover the New Brand Story of Direction.com

Chris Kirksey
Chris Kirksey

CEO, Direction.com

The New Direction.com
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Welcome to the new and improved Direction.com!

We are excited to announce the launch of our new website with a fresh, new look. Our team has been working hard behind the scenes to re-brand and create a website that truly reflects our mission and values. Here, we will be sharing with you the brand story behind the new Direction.com — from our mission, vision, values, and brand pillars to what you can expect from us in the future.

Why We Rebranded

When we first started Direction.com, we focused primarily on SEO campaigns while leaning into paid advertising services and website design and development. Over the years, we focused more on specializing in SEO, as that is what we truly love to do and what we’re best at. Through specialization, we shed our PPC and web design services and dug deeper into search engine optimization. What we came up with was Direction Local, our premier local marketing platform that allows businesses to generate quick success in local searches on Google.

The transition into SaaS motivated us to revamp our brand and highlight our focus on local marketing technology. With our new brand colors, logo, messaging, and brand pillars, we’ve been able to elevate our reputation as a leading provider in digital marketing software while also making our service offerings more accessible to business owners nationwide.

Below is a look into our new brand story.

Our Mission

To create an organization our team and customers love.

Our Vision

Direction.com grows to a billion dollar valuation by 2032.
(think you can help us?)

Our Values

  • Be Innovative
  • Be Positive
  • Be a Winner

Our Brand Pillars

It took some time, but a huge shout-out to Kris Flint and the team at Citizen Best for helping us establish our new logo, brand colors, and brand pillars.

1. Partnership

We’re in the business of building long-term partnerships. No one-and-dones. No boxes to check. We go beyond the standard client-vendor relationship and blur the line between our team and theirs, so we find solutions and grow together.

2. Transparency

When it comes to SEO knowledge, clients often come to us mystified and overwhelmed. We educate and clarify through full transparency, which includes access to tools and portals. In turn, we dispel the sense of mystery and magic behind the complex processes of SEO.

3. Honor

As a veteran-owned operation, the core value of honor is baked into our business. We bring respect, integrity, and a sense of loyalty to the table for clients and team members alike. When we troubleshoot or problem solve, we don’t quit until all parties are satisfied. 

4. Rewarding

We strive to create a culture of excitement and reward. When a client’s online searchability improves, both our client and the searchers (aka prospective new customers) win. In turn, we benefit from new and returning clients plus the personal satisfaction of helping businesses grow.

5. Expertise

We strive to create a culture of excitement and reward. When a client’s online searchability improves, both our client and the searchers (aka prospective new customers) win. In turn, we benefit from new and returning clients plus the personal satisfaction of helping businesses grow.

Our Goals

Our primary goal with this new website is to enhance the way our users can educate themselves on the latest digital marketing practices, while providing a seamless navigation experience and engaging content that truly reflects our brand’s commitment to innovation and growth. We want to create an interactive space that fosters a sense of community and encourages open communication. We strongly believe that feedback is crucial to improving our brand, and we welcome any ideas and suggestions that you may have.

Target Audience

Our new website is designed for everyone. Whether you are a first-time visitor or a returning customer, we want to make sure that our website offers a seamless experience that is easy to navigate and access. We believe that our new website will appeal to a wide range of audiences that are interested in learning more about digital marketing — specifically SEO and Local SEO — as well as our expanded service offerings and our mission.

New Year, New Website

One of the most significant changes that you will notice on our new website is the fresh, new look. We have redesigned our logo, changed our brand colors, and updated our website to reflect our new brand identity. Our new logo is a bold, modern design that represents our innovative and forward-thinking approach to business.

We have also updated our brand colors to reflect our new brand identity. Our new color scheme features a blend of blues, greens, and grays, which we feel better reflect our focus on technology and innovation within the local marketing space.

In addition to our new logo and brand colors, we have also updated our website’s navigation, making it more user-friendly and easy to find what you’re looking for — whether that be more information on our services or strategies you can apply to get ahead of your competition in organic searches. All in all, we have streamlined our website to make it easier for you to find the information you need so you can immediately make an impact in your market.

We strongly believe that our new brand story reflects our values and our commitment to helping American businesses succeed online so we can all play our part in growing the US economy and living up to our versions of the American Dream.

What to Expect from the New Direction.com

We are committed to providing you with the best possible experience when you visit our website. We’ve added new features to keep you up-to-date on the latest news and trends in our industry, and have also updated our services pages to provide you with more information on what we offer and how we can help you.

One of the most significant changes that you will notice on our new website is our focus on Local SEO. Local SEO is a newly emerged local marketing discipline that can help local businesses reach their target audience for a fraction of the cost of a typical marketing campaign. You will see our product, Direction Local, is at the forefront of our new brand because it’s an incredibly effective solution that works for most every business in the US and provides massive ROI for a fraction of what most marketing or ad campaigns would cost.

What do you think?

We are thrilled to launch our new website and invite your to explore our new brand story. We believe that our new website reflects our brand values and our commitment to creating a more sustainable US economy through hard work and consistent innovation.

 

 

We encourage you to check out our new website, leave comments and feedback, and engage with us on social media. We are excited to hear from you and look forward to building a stronger, more engaged community. Thank you for your support, and we can’t wait to see what the future holds for your business and our team here at Direction.com!

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