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Our Company

A motley crew of techies, creatives, and coffee addicts

We partner with hard-working business owners who give it their all every single day toward missions that matter. Our job is to help you do your job better by increasing your visibility online, driving more inbound leads, and boosting your sales with organic search engine optimization tools, strategies and services.


To create an organization our team and customers love.


To have 1,000,000 US business locations on our software by 2032. 


Chris Kirksey, a former US Army Linguist and Signals Intelligence Lead, founded Direction Inc. in 2016. It was in 2020 when we narrowed our focus on what we love most and do best – search engine optimization. In 2021, we launched our local SEO software – Direction Local.


As a veteran-owned operation, the core value of honor is baked into our business. We bring respect, integrity, and loyalty to the table, for clients and team members alike. 

We honor those serve our nation, striving to help other veteran-owned businesses through military discounts on our products and services, as well as strategic business consulting.

Our core values


We encourage new ideas and help curious, innovative minds thrive. We look at processes and strategies with the idea that they can always be improved.  Our goal is to never stop learning – to work smarter (not harder). Fear has no place between us and our creativity.


Through our optimism, enthusiasm and love, we can conquer anything. We continually strive to become the best versions of ourselves. We drive impact in our work. We respect, support and encourage each other while working together toward our vision and mission.


We set goals and effectively achieve them. We challenge ourselves. We don’t make excuses, we find solutions. We inspire everyone around us with a profound desire for excellence and winning. We seek out new opportunities, share and celebrate wins together as a team.

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Voted top rated
SEO agency
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5 Star rated
in excellence
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Market leader in
SEO strategy

The shiny stuff

Meet the team

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Success starts with the right team and a mission critical desire to succeed.
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Chris Kirksey


When it comes to SEO knowledge, clients often come to us mystified and overwhelmed. We educate and clarify through full transparency, which includes access to tools and portals. In turn, we dispel the sense of mystery and magic behind the complexities of lead generation. 


We aim to position ourselves as thought leaders in the SEO/marketing space. Dedicated to being pioneers of any approach, innovators in the field, and people who lead by example, we do not claim to be better than we are. We earn our stripes. We educate with confidence, never cockiness, and take risks with humility, never hubris.

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We run on EOS

EOS is a business framework for defining what’s important, who owns it, and exactly what success looks like. With every member of our team accountable for a handful of goals and numbers, we consistently achieve more, while driving better results for ourselves and our customers.

Hard work
pays off

Our team is battle-ready. We continue to refine our formula for success, providing our customers with the best technology we even use for ourselves.

We strive to create a culture of excitement and reward. When a client’s online searchability improves, both our client and the searchers (aka prospective new customers) win. In turn, we benefit from new and returning clients plus the personal satisfaction of helping businesses grow. 

Personal excellence is our American duty.

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Sound like
a job for you?

We’re always looking for the smart, purposeful, driven people we need to help keep Direction going in well, the right direction! Click the button below to check out our career & internship opportunities.

Remote positions
Yearly team retreats
401(k) match*
Opportunity to learn
Paid parental leave
Home office stipend

See open positions

Direction Inc. is an SEO software & services firm searching for a creative person in the SEO field who loves working on websites and is a strong communicator to bring onto our team. If you’re interested in working in an environment where you’ll be able to continuously learn, grow, and face new and exciting challenges alongside incredibly talented and creative people.

The SEO Customer Success Manager position at is an exciting and challenging opportunity for anyone who pays close attention to details, loves working with technology, and has a love for SEO. The Customer Success Manager is responsible for overseeing the implementation of SEO Strategies, acting as a liaison between clients and our SEO team, managing client-facing reporting calls, and tracking performance across all active campaigns. They must coordinate SEO tactics across organic search and other channels to support business goals while managing SEO projects end-to-end. A successful SEO Customer Success Manager will have excellent communication skills as well as deep knowledge of SEO best practices & tools. Anyone interested in this position should have strong analytical skills and a proven track record of achieving SEO goals.

Apply Now

Are you a driven and ambitious sales professional looking for an exciting and challenging opportunity? is looking for a passionate SaaS Sales Representative to join our team!

As a SaaS Sales Representative with, you will be responsible for generating new sales leads, building relationships with prospective clients, and closing deals for our suite of digital marketing solutions. You will collaborate with cross-functional teams to drive revenue growth and ensure customer satisfaction.

Apply Now

Our partnership principle

We’re in the business of building long-term partnerships. No one-and-dones. No boxes to check. We go beyond the standard client-vendor relationship and blur the line between our team and theirs, so we find solutions and grow together. When we troubleshoot or problem solve, we won’t quit until all parties are satisfied.

Let's reach new heights, together

Work with us