Why Alexa?
Alexa is one of the most popular voice search tools available, and it’s become increasingly important for businesses to ensure they’re listed on the platform. When someone uses Alexa to search for a local business, the platform will provide a list of results based on a number of factors, including the business’s distance from the searcher and its popularity. However, Amazon also takes into account whether or not a business is listed on its platform. Therefore, by ensuring your business is listed on Amazon Alexa, you can help increase exposure and improve its chances of being chosen as a result.
In addition to Amazon Alexa, there are a number of other voice search tools available, so it’s important to evaluate which ones are most popular in your area and make sure your business is listed on them as well. By signing up a local citation service, you can ensure your business is visible on the most popular voice search tools — from Alexa, to Siri, Google Assistant and more.
- 55% of households in the US are expected to own a smart speaker in 2022
- Amazon holds the highest ranking in the market for smart speakers, accounting for 21.7% of smart speaker purchases globally
- 20% of mobile queries are currently done with speech search
- 58% of people have used voice search to find information about a local business
- 32% of marketing organizations are using smart speakers like Alexa and Siri
- 43% of smart speaker owners use the technology to shop
Benefits of a Alexa listing
Voice search has become an essential aspect of local search optimization as more people rely on voice assistants like Siri, Google Assistant, and Alexa to find information quickly and conveniently. The growing popularity of voice search is due in part to the widespread use of smartphones and smart speakers, which have made it easier for users to perform searches using natural language queries. For local businesses, optimizing for voice search is critical because it enhances their visibility in an increasingly competitive digital landscape. As voice search results often provide fewer options than traditional text-based searches, businesses that prioritize voice search optimization are more likely to be featured prominently, driving increased foot traffic, brand awareness, and ultimately, higher revenue.
Your company’s Alexa listing is a great way to be visible for local product searches. Alexa voice search is a feature of Amazon’s Echo and Dot devices that allows users to search for products using natural language. If your company is listed on Alexa, then Echo and Dot users in your area will be able to find you when they search for products that you sell. In addition, being listed on Alexa can help increase your visibility in search results. So, if you’re looking for a way to increase your company’s visibility, adding an Alexa voice search listing is a great option.
- Link your products
- Update delivery information
- Keep your phone number current so your company won't miss out on any business
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